Writer & Content Creator
Copywriting in Healthcare
My Medical Navigator
My Medical Navigator (MMN) is a healthcare company designed to help employers and their employees effectively navigate the complexities of employer-sponsored health insurance. By prioritizing cost containment and transparency, MMN tackles the increasing concerns surrounding rising healthcare expenses and medical debt in the U.S.
My Medical Navigator Banner Ads
We were tasked to create banner ads aimed at promoting MyMedicalNavigator's services. By focusing on the challenges employers and their employees face in navigating the complexities of employer-sponsored health insurance, we developed eye-catching ads that effectively communicated the value of MMN's support. Our goal was to ensure that both employers and employees understand the benefits of utilizing MMN for a smoother healthcare experience.
My Medical Navigator Website Outline
We were challenged to create a landing site to introduce their new venture of assisting people struggling with medical billing. Working closely with the team, I focused on crafting compelling copy that distinguished MMN from competitors, showcasing their mission in helping employers and employees navigate healthcare costs.
My Medical Navigator Glossary of Terms Section
In addition to their website, the client wanted a glossary of billing and insurance terms to help bridge the gap in the conversation and instill confidence in the employers and employees they are helping with health insurance. Working closely with the team, I helped craft the terms in an engaging and easy-to-read format.
My Medical Navigator FAQ Section
In addition to the billing and insurance terms, we were tasked to add an FAQ section to the client's website to facilitate communication and build trust among the employers and employees receiving health insurance assistance. Collaborating closely with the team, I contributed to developing clear and concise questions and answers for this section.
JORNAY PM
JORNAY PM is a unique slow-release medication by Ironshore designed to better manage ADHD symptom control in children and adults. With a strong focus on all-day lasting control, JORNAY PM is an innovative product in the healthcare space created with the patient in mind
JORNAY PM Banner Ad Copy
I was tasked with developing compelling copy for two separate banner ad campaigns for JORNAY PM, a project that demanded both creativity and strategic insight. Under the guidance of the Associate Creative Director, I worked closely with the creative team to craft engaging messages to capture the viewers' attention and spark interest in JORNAY PM.
JORNAY PM Back-to-School Email Campaign
I was tasked with developing copy that would convert for JORNAY PM's back-to-school email threads aimed at healthcare providers. The goal was to emphasize the unique slow-release effects that would aid in a child's prep for the upcoming academic year to persuade the healthcare provider to prescribe JORNAY PM to their patients. Under the guidance of the Associate Creative Director, I worked closely with the creative team, and focused on crafting clear and concise messages to highlight how well JORNAY PM's slow release effects can benefit a child to quickly convert the healthcare provider.
Otsuka
Otsuka Pharmaceutical Co., Ltd. is a global healthcare company dedicated to the research, development, and commercialization of innovative pharmaceuticals and nutraceuticals. With a strong commitment to improving the quality of life for patients and their caregivers, Otsuka focuses on addressing critical unmet medical needs across various therapeutic areas, including mental health, nephrology, and oncology.
Otsuka Terms & Definitions
Our team was assigned the task of creating a Health Insurance Terms & Definitions document aimed to help patients better understand commonly used terms in healthcare. This resource was designed to enhance their visits with caregivers, empowering them to engage more effectively in their own care. Under the guidance of the Associate Creative Director, I worked closely with the team to help Otsuka improve communication and ensure that patients feel more informed and confident during their healthcare journey.
